UK Fashion Emporium

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The Fortress of Alpha Fashion: “A” Fashion Brands

Its my pleasure to bring another fashion catalog for every fashionista who visits my blogs. This is another awesome content about fashion brands that m going to categorize into alphabetical order. This is to engage an organize and orderliness fashion emporium for all fashionista all over the world who was lovely visit my blog site.

In connection with my previous updates, this topic is now implicates a alphabetical scheme of designer clothing brands that set up a good source of great fashion that we want to. Not just giving you an informational thoughts of fashion brands and their apparels, but it was way go round into educative manner of finding the right designer clothes that suits up into our fashion statements.

As per request of one of the visitor of this site, he leave comment that it was nice if I make Fashion Brands list that orders into Alphabetical scheme. So, here it is. I’m now on the mode of making the Fashion brands alphabets. I know, it takes a long time to do this content, but I will do this for the sake of all fashionista that loves my blogs.

The topic today is entitled the fortress of Alpha fashion in which I feature the fashion designer brands that initials into letter “A”. The brands here are comprises of Abercrombie & Fitch, Armani Exchange, Adidas, and Aramis. Let’s see some information about these brands and how do their networks are well established in fashion industry today.

Abercrombie & Fitch

Abercrombie & Fitch is the most successful specialty retailer in operation today. Their casual, classic, “American Classic” lifestyle brand of clothing is synonymous with quality. Based in Columbus, Ohio, USA, the Abercrombie & Fitch brands have never been more powerful or more profitable. The A&F culture is one-of-a-kind. They design, merchandise, market-and live-the Abercrombie & Fitch brand. A&F’s brand-powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores-the music, the marketing and photos, and overall aesthetic-has made the in-store experience more potent than ever.


Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran the company. Six years later Kathe passed and the company was left for their son Horst Dassler to run, and three years later Horst passed at age 51. After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company. Adidas has worked with many famous people and has a signature shoe line for Stan Smith, Kevin Garnett, Tracy McGrady aka TMAC, Missy Elliot, and many others.

Armani Exchange

Created in 1991, Armani Exchange (often A|X) is geared towards younger customers and features urban style, prêt-à-porter products, especially T-shirts, jeans, polos, and sports coats. They carry a full line for both Mens and Women. Armani Exchange is the most affordable of all the Armani lines and mainly targets the American market. It is geared toward older teens and young adults with a contemporary fashion style. The line features 73 stores and 8 outlets in the United States and 82 stores internationally. The United Kingdom’s first stores opened in Bluewater, Kent, the Metquarter, Liverpool and in the Trafford Centre, Manchester. And in 2007 it opened its biggest store in the Bullring, Birmingham. The brand has expanded to some countries recently. In 2007, a new store was opened in the Antara Fashion Mall in Mexico City, Mexico. More recently in August 2008, new locations opened in the Eaton Center, Yorkdale Mall and Vaughan Mills, in Toronto, Ontario, Canada and Kings Plaza in Brooklyn, NY.


Aramis is one of the oldest of the Estee Lauder Company’s more than twenty-five recognized brands, which also include Clinique, Bobbi Brown and Donna Karan. Estee Lauder was born Josephine Esther Mentzer on January 7, 1907 in Corona, Queens. She founded the Estee Lauder cosmetics company in 1946 in New York City with her husband, Joseph Lauder. The company launched the Aramis brand in 1964 as the first line of cosmetics products designed specifically for men. The line included shaving gels, skin care products and especially scents. In the following decades, Estee Lauder has grown into a multi-billion dollar cosmetics empire and Aramis has become one of its most powerful child companies. Despite its initial position as a forerunner of men’s cosmetics, the brand has spent much of its existence working to come up with creative strategies for combating its ever-increasing competition from names like Calvin Klein and L’Oreal.


3 comments on “The Fortress of Alpha Fashion: “A” Fashion Brands

  1. Alex John Upen
    June 15, 2010

    Accessorize, Avon and Alexander Mcqueen are some fasion designer brands to be remembered. But our unlucky Mcqueen was a gr8 man to be remembered.. missing his line of clothes…

  2. Online fashion
    June 17, 2010

    I am impressed with your blog

  3. Sell photos
    December 8, 2010

    Wow! Thank you! I continually needed to write on my site something like that. Can I include a fragment of your post to my blog? A guide to shutterstock review online.

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